Employer Marketing Agency

Innovating since 2005

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About the foundry

Thinking that’s relevant, curious, and passionate—and that’s just by 9:15 a.m.

We are a big-idea, good-enough-is-not-enough, nuts-and-bolts team of digital strategists and solution experts from Monster.ca. We help recruiters and HR professionals across Canada forge their employer brand, tell their compelling story, and fortify their recruitment marketing.

This focus is the foundation of our work—and everything we believe in.



Get ready for some very interesting questions.

We surround you with our team of experts for a research deep dive, to get a snapshot of your current state — casting a comprehensive assessment of your vision and needs.



How do you want to be known?

Our team develops a personal, one-size-never-fits-all creative strategy (that’s where our questions come in) to enforce your new identity in the marketplace and your new position in the mind of talent.



We may change course sometimes, but we’ll deliver a smooth ride.

From Day One, we’re thinking about your recruitment marketing after-effects. We’ll monitor your results and keep an eye on the competition—so you’re on track and going down the right roads.

“You are as good as your last project”

Our services

what sets the foundry apart?

We want to help mold your employer brand. The Foundry team understands our clients’ challenges in the journey to finding great talent. With a strong global presence and fathoms-deep experience, we’ll architect recruitment solutions that are on-brand and on-target, so you can engage in meaningful conversations with candidates, online and off.



  • Deep dive
  • Online audit
  • Focus group
  • Digital Analysis

Employer BrandEmployer Brand

  • Design
  • Copywriting
  • Videos
  • Photo Shoot

Digital DestinationsDigital Destinations

  • Company Profile
  • Landing Pages
  • Career Site
  • Virtual Environment


  • Mobile Sites
  • QR Codes
  • Offline to Online

Social MediaSocial Media

  • SMO
  • SWOt
  • SM Policies
  • Training
  • Coaching
  • Facebook Tab
  • Community Management

Media PlacementsMedia Placements

  • Monster Ads
  • Career Ad Network
  • Facebook Ads
  • Xbox Live Ads
  • Off Platform Advertising


  • SEO Analysis
  • On Page Optimization
  • Off Page Optimization
  • SEM


  • You have some ideas or questions, need a sounding board? Ask us!
  • We love a challenge!


Our Portfolio

take a look at our work

We shape concepts that position and strengthen employer brands—helping grow our clients’ businesses. We’ve delivered hundreds of tailored solutions with our proven experience, while building strong relationships built on trust.

Our approach can be summed up in one sentence: Every day, we’ll be sure to stay on top of your objectives and fine-tune our game plan to help you win.


As our drama teachers always said, show, don’t tell.
So here’s our forward-thinking work for our forward-thinking clients.

As our drama teachers always said, show, don’t tell.
So here’s our forward-thinking work for our forward-thinking clients.

Home Depot

Please view our most recent white papers we have released for your convenience!

PDF2013 Digital Recruitment Trends PDF2013 Retail Recruitment Trends

Our Team

meet the team

  • Kareen Emery Director, Innovation & Consulting
  • Fanta Selman Manager, Strategic Planning & Operations
  • Marlene Lasgouttes Creative Marketing Manager
  • Sonia Gasparini Digital Strategy Director
  • Kirk Bray Senior Project Manager
  • Siobhan Hicks Project Manager
  • Mariana Villasenor Project Manager
  • Benoit Tanguay Graphic & Web Designer
  • Niem Michaud-Pouw Graphic & Web Designer
  • A.J. Tibayan Tech. Lead & Web Developer
  • Huong Ly Ad Campaign Manager
  • Ed Sheppard Digital Media Analyst
  • Kareen Emery

    Director, Innovation & Consulting

    Since 2006, Kareen has managed both the Consulting and Professional Services arms of Monster.ca. All this makes her a driving force at The Foundry™, Monster’s digital agency, which she ensures stays cutting edge, consistently offers a high level of client satisfaction and whose long term vision is in line with market needs.


  • Fanta Selman

    Manager, Strategic Planning & Operations

    Known for her tenacity, keen eye for detail and heart, Fanta has been instrumental in building Monster.ca’s customer intimacy model since 2005. Her years of experience in account and project management, recruitment and business development have been key in her ability to forge strong client relationships. In her current role, her primary focus is to ensure quality, customer satisfaction, staff development, effective communication, and thorough business process establishment and execution for The Foundry’s clients.


  • Marlene Lasgouttes

    Creative Marketing Manager

    As an authority on Digital Presence and Social Media, Marlene works with her client’s to conceptualize, implement and evaluate creative digital solutions at The Foundry. Her background in social community management, training and online community development and her experience working with global organizations has enabled her to build a social presence for Monster.ca’s clients. In addition, her leadership with the design team enables her to ensure they are able to realize the client’s vision.


  • Sonia Gasparini

    Digital Strategy Director

    As Digital Strategy Director, Sonia builds tailored digital solutions to meet the client’s branding, marketing and talent management objectives. Her experience in brand management, digital/ social media, mobile, as well as marketing and communications have enabled her to spearhead both simple and highly sophisticated digital projects. She is a strategic thinker that leverages powerful insights, digital trends, research and analytic


  • Kirk Bray

    Senior Project Manager

    With over seven years’ experience in digital media, project management, quality assurance, and customer service, in addition to his passion for learning and strong drive to succeed, Kirk consistently delivers on complex digital, social and mobile projects. Being proactive, detail-oriented, solution driven and his ability to multi-task are just some of the key skills that our Monster customers admire about him as he manages timelines, budget, and analytical reporting to keep them abreast of their projects.


  • Siobhan Hicks

    Project Manager

    Siobhan’s 10 year tenure at Monster has provided her with a profound insight into the Monster world, her determination and drive for results has led to a natural project management role, allowing her to work with multiple resources, teams and strategies all while keeping to the strictest of deadlines.


  • Mariana Villasenor

    Project Manager

    Mariana has over seven (7) years of international project management and customer service experience having held positions in Asia, Latin America and North America. Her success in these roles is based on her ability to easily adapt to fast-changing and demanding environments, high level of self-discipline, strong attention to detail and effective communication skills in multiple languages.


  • Benoit Tanguay

    Graphic & Web Designer

    Ben is a Web and Integration Designer for Monster Canada. His proven skills and mastery of design concepts and digital interpretation make him a valuable asset in the completion and delivery of custom media projects for Monster Canada. His ability to stay on top of modern trends as well as his knowledge of coding languages such as HTML5, CSS3 and JavaScript allow him to contribute to the creation of new products and solutions.


  • Niem Michaud-Pouw

    Graphic & Web Designer

    Niem is the Web and Graphic Designer for Monster Canada. She has participated in the concept and creation of several online digital media solutions for Monster Canada clients. Her knowledge in development has permitted her to assure aesthetic visuals as well as strong architecture, usability and accessibility. With the constant evolution of design and online trends, her ability to stay current has allowed her to compose and provide innovative solutions and quality products.


  • Julie Lanouette

    SEO & Web Analyst

    As part of Monster Canada’s Digital Media team, Julie specializes in SEO and SEM custom solutions. With a diploma in web design and a devotee of all things web related, she has had the opportunity to apply her expertise in the field of SEO and Google Analytics, as well as to remain current on the latest trends in design, UX and Web Accessibility.

  • A.J. Tibayan

    Tech. Lead & Web Developer

    As Technical Lead and Web Developer for Monster Canada, AJ has assisted in delivering online digital media solutions for some of Canada’s premier companies. He utilizes his expertise in the following development and coding languages/technologies to contribute to the success of the solutions delivered to our clients: HTML5, CSS2/3, JavaScript/jQuery, AJAX, LAMP, PHP4/5, ZEND, MySQL, XML and JSON.


  • Huong Ly

    Ad Campaign Manager

    Huong currently works as Monster Canada’s Ad Campaign Manager. In this role, she has had the opportunity to work with vast array of clients both small and large. She has been successful in organizing and managing the Ad Operations team and developing new media products to enable clients to reach their target audiences.

  • Ed Sheppard

    Digital Media Analyst

    Ed has held several different positions in his five years at Monster, allowing him to learn and develop many different skills. Bringing his experiences in customer service and data analysis, as well as his willingness to work hard and a determination to succeed he has been able to build strong client relationships and build an understanding of their needs.


Get in touch with us!

2020 Robert-Bourassa Blvd, Suite 2000
Montreal, QC H3A 2A5

204 King Street East, Suite B103
Toronto, Ontario M5A 1J7

2020 Robert-Bourassa Blvd, Suite 2000 Montreal, QC H3A 2A5

204 King Street East, Suite B103 Toronto, Ontario M5A 1J7